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URBAN CALIFORNIA
UNLOCK THE B-SIDE
SS’22 Collection
THE STORY
Californian feeling into the summer sity-moments!
URBAN CALIFORNIA is more than just a collection...
Through the campaign you can discover:
- The secret side of DADO; our "B-side" is more laziest and colorful, than you have known before.
- How is it possible to make exciting and wearable macrame tops and dresses from the premium waste yarns of our biggest works, with few knots. This recycling, zero waste option is the "B-side" of the yarns.
- How to wear our previous collections event/occasional macrame dresses in urban style. "The B-side" of these wonderdresses.
- And "the B-side" of your summer capsule wardrobe - How to update your basics simple with our macrames.
CAMPAIGN CREW
Concept: Dalma Dénes
Dresses: DADO macramewonders
Photography: Judit Szatai
Makeup Artist: Kata Kőrösy
Models: Blanka Móré, Kamilla Füller, Dalma Dénes
Shop The Urban California Products
MATCHA LATTE macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
JUICY SODA macrame top
Original price was: Ft65,000.Ft36,000Current price is: Ft36,000.
LAVENDER LEMONADE macrame dress
Original price was: Ft85,000.Ft59,000Current price is: Ft59,000.
PIZZA BAR macrame top
Original price was: Ft52,000.Ft26,000Current price is: Ft26,000.
GARDEN PARTY macrame top
Original price was: Ft48,000.Ft36,000Current price is: Ft36,000.
PEPSI macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
ROOFTOP CINEMA macrame top
Original price was: Ft48,000.Ft36,000Current price is: Ft36,000.
POOL PARTY macrame top
Original price was: Ft48,000.Ft36,000Current price is: Ft36,000.
URBAN CYCLING macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
SLOW MARKET macrame bag
Ft38,000
GO OUTSIDE macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
PINA COLADA macrame shoulder top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
ICE CREAM moments macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
BURGER BAR macrame top
Original price was: Ft45,000.Ft26,000Current price is: Ft26,000.
SKATEBOARD TIME macrame top
Original price was: Ft42,000.Ft21,000Current price is: Ft21,000.
what does Urban California mean for me?
The feeling, freedom, lazyness and the characters of the locals & what you feel and see on the beaches and promenades. Sometimes we also would like to live like the californian people. The Urban California macrame dresses, tops and accessories bring that vibe into our summer city-life.
/ DESIGNER OF DADO /
